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In the furniture sector Morelato with its large collection and proposals of classic and style furniture, is considered as regards to design, production and sales, a culturally acknowledged brand.
In the furniture sector Morelato with its large collection and proposals of classic and style furniture, is considered as regards to design, production and sales, a culturally acknowledged brand.
For too many years, however the company kept apart from the world of design, but Morelato in the furniture sector, with the recovery of the values of the culture of craft and skills, has focused on the vast experience gained over three Morelato generations.
In the production of classic furniture, this knowledge has acquired an important place also in the production of contemporary furniture by Morelato.
In this way the Morelato production of classic and contemporary furniture, over the last twenty years has expressed continuity widely theorized already in the nineties and exemplified through three design models:
- Reissues: classical models which belong to history, faithfully reproduced from the originals;
- Quotes: pieces which refer to original models, filtered by interpretations, modified in relation to new cultural demands, production and operational developments;
- Contemporary proposals: new models, produced with the help of leading designers, but with an eye for the great craft tradition of making bespoke furniture which Morelato interprets with expertise.
The furniture section of bespoke furniture is very important today in a world in which individual and social group are conditioned by the evolution of an increasingly globalized society, in which mobility linked to tourism and business is increasing.
Therefore, in recent years, considerable attention has been given to the definition of the hospitality sector - from hotels to restaurants - as well as to public spaces such as offices and shops.
In these places, but also in the home space, tailor-made furniture might find a precise location as well as a natural habitat because without a bespoke furniture, designed on purpose it would be difficult to define these spaces.
The common features for the furnishing of these different spaces include the choice of a project design capable of imparting a cultural identity a characteristic also of the “Italian design culture”.
This identity is well expressed by the pieces of the collections Morelato has been producing for years: furniture with a well-defined identity, related both to the "tradition of style furniture" as well as to design furniture- created in cooperation with top designers - exalting in the production processes the excellence of craftsmanship that distinguishes the Italian cabinet making in the world.
This is the thought behind the many furnishing projects Morelato has executed in different cities of the world: hotels, libraries, shops, restaurants.
Different spaces, which all have a common denominator: the expression of the company's tradition in the design and production of the project.
The Morelato tailor-made furniture is also available for people who are looking for a project solution to furnish their homes.
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